Why More SEO Marketing Strategies include Infographics

Search engine optimization is often thought as a marketing strategy that uses words and words only. So, why are we talking about infographics? Sure, they are nice to look at, but more online marketing experts. SEO Auckland and others alike are exercising ways to use images as part of SEO strategies.  Using infographics is another way to share information with site visitors.  A clever infographic can offer information people will want to share after grabbing their attention.  Here are a few important points to know about using this component in your SEO strategy.

Make Any Topic Readable

An infographic can make the most boring topic interesting to read based on presentation.  Studies have shown the brain digests more information with accompanied with a picture or graphic. While being more captivating to the eyes, people are more likely to remember the content because of the picture or graphic a few days later after the initial read.

More Rounds Made on Social Media

Studies have shown visual content in general (such as videos and pictures) are 40% more likely to get shared on social media.  An infographic is a great component to add to social media marketing campaigns when you want to get the word out about something with faster results.

Infographics are Highly Effective

Infographics are effective when used with SEO Auckland marketing strategies for a number of reasons.  A large number of clients working with SEO companies feel this is the next big thing when it comes to creating unique custom content marketing material.  This is considered a less expensive strategy clients say has gotten them more leads.  More people find the content helpful, talk about the content they read (especially if it is a product or service), and are more likely to make a purchase.

Helps Brands Get the Word Out

Website visitors may only spend a minute or less at a website.  This means a large number of potential profits can jump to another website. In some cases, this can happen within 15 seconds!  Using an infographic can help business brands get the message out about their products quickly.  Meaning, you can get your message in sooner before a consumer decides to leave the website.

Market Expansion and Growth

While more shares on social media are great, infographics offer additional benefits. They can encourage the growth of your market by creating traffic referral.  It can be used to build links through relevant sites.  Studies show almost 45% of images on social media get shared.  Infographics are three-times more to be shared than an article or video.


Mother dies in cycling crash moments after taking this smiling selfie

Carmen Greenway pictured taking the selfie with one hand on her bike as she cycled home from dinner – moments before she hit a bumpy patch of road and lost control.

This is the smiling selfie taken by a Kiwi mother-of two just moments before she crashed her bike and was fatally injured just metres from her London home.

New Zealander Carmen Greenway, 41, took this picture of herself and her mother in the background as they rode back from the pub where they had been celebrating a family occasion.

But moments later, just 100 yards from her west London home, Mrs Greenway was flung from the saddle and cracked her skull as her mother, Sherry Bennett, watched on in horror.

She was rushed to hospital in Paddington, central London, but died six days later from cardiac arrest, leaving the family devastated.

Her husband, Rufus Greenway, 47, said his wife regularly rode back from the pub after a few drinks and knew the route well.

He described her as “a very competent cyclist” but believes she was “overconfident” and said she may have had one hand on the handlebar after taking the photo.

Carmen Greenaway was a 'competent cyclist' says her husband Rufus.

Carmen Greenaway was a ‘competent cyclist’ says her husband Rufus.

He said his wife would “still be alive today” if she had been wearing a helmet and is now calling on the government to make it a legal requirement on Britain’s roads. Helmets are not compulsory in the United Kingdom.



Cologne bike show: Meet the cafe racers

If the present trend amongst bike customisers towards cafe racers is slowing, no-one’s told the motorcycle manufacturers, who have unleashed a blitz of sporty-looking neo-retro models at the recent Intermot show in Cologne, Germany.

Leading the charge towards bikes that not only look good when parked up outside a cafe, but are highly enjoyable to ride to it, were BMW, Honda, and Triumph, which added a 900cc version to complement the 1200cc Thruxton models.

The unveiling of these bikes lent a custom bike show ambience to the show, and contrasted with the debut of several high-tech sportsbikes from Ducati, Honda, and Suzuki.

Changes for Honda CB1100RS include upswept exhausts, new graphics and stronger suspension.


BMW Motorrad knows that while its venerable 1170cc air-cooled boxer twin engine can meet the new Euro 4 emission rules that will be enforced next year, it may fail to meet the far more challenging Euro 5 standards due in 2020.



X-rated Diavel is born in Italy for the US

It seemed highly appropriate to be test-riding the new Ducati XDiavel along the famous Skyline Boulevard, located in the hills south of San Francisco.

For Ducati’s North American HQ is located immediately to the east in the valley below, an oasis of real-time hedonism surrounded by several Apple R&D centres attempting to replicate similar excitement in the virtual world. Picking up the XDiavel in Cupertino, California was therefore like finding the first feet-forward Ducati at the epicentre of its target market. The cashed-up geeks of ‘silicon valley’ are precisely who Ducati has in mind as the buyers of this bike.

These folk are young and wide-minded, and not as prone therefore to the ancient American myth that patriotism dictates that your next cruiser must be a Harley, Victory, or Indian.

Longer piston strokes enlarge 1198cc V-twin to 1262cc, adding extra torque to a peak delivered at lower revs.


So the XDiavel is a cruiser made in Italy, tailored primarily to the tastes of US consumers, and is therefore a feet-forward motorcycle as we’ve never known one before. It has all the right design cues – a 755mm-high seat that’s as low as the cushions on your couch, pegs that stretch the legs forward, fork legs raked out to extend the wheelbase, a fat rear tyre, belt drive, and wide upright handlebars.



No action yet for officer who pushed Auckland teen off bike

Thirteen year-old Matthew Heather was shocked at the heavy-handed treatment by a police officer in South Auckland. The video clip capturing the incident was posted online.

Police are yet to decide the fate of an officer who aggressively pushed an Auckland teen off his bike, despite more than six weeks passing since the incident.

The teen, Matthew Heather, 13, did not suffer any injuries but was shown being pushed off his bike and onto the ground before being pulled up against a fence by the officer.

The footage of the incident in Mangere Bridge was caught by a member of the group Matthew was with and published on Facebook on August 27, gaining thousands of views and hundreds of comments.

An Image taken from Cee La Tonga Taumoefolau's Facebook video showing a police officer pushing Matthew Heather, 13, from ...


An Image taken from Cee La Tonga Taumoefolau’s Facebook video showing a police officer pushing Matthew Heather, 13, from his bike with force.

Police said initially they were investigating as to whether the incident would be treated as a criminal or employment matter.